A tri-fold or brochure is a wonderful tool to have to give to networking contacts, as
well as to mail out to a potential client who calls you and asks for some literature
about you and your service. Even Kinko's can help you design a nice-looking tri-fold
relatively inexpensively. There is a company in New York called Vista Print. They are an online service that not only prints tri-folds. but also business cards, letterhead and just about everything. They have templates that you can choose from, just adding
your text describing your business and services. They offer templates for tri-folds.
brochures, business cards, letterhead and even postcards. Their web address is
www.vistaprint.com.
You can print business cards from your own personal computer and printer, but I will
be quite honest with you - it docs look a bit low-budget. You want to make a good
first impression, and even with a business card, it does say a lot about you. If you
really weigh the cost of printing your own business cards versus having a print shop
do it for you. you won't be saving much money. Hie paper to print the cards is
already costing at least $19 because they are perforated, then the ink to print the
cards, and what about the software? That is only for 250 business cards, but you
probably ran out of ink before you used all of the paper. You can do it in Microsoft
Word, but who needs another job just to try and make the printer line up with the
box! Save yourself the aggravation by finding someone to print business cards for
you. Kinko's will do business cards as well, or go online to Vistaprint and see if you
like a design from their templates. They even have separate designs for accountants
and bookkeepers!
The best possible package you could give to your networking group would be a nicelooking
folder that matches a color in your business card. When you start making
more money, you can order pre-printed embossed folders with your company name
and contact information. But for now. a nice-colored folder that can hold a business
card, tri-fold and introduction letter to whomever you are delivering the package will
do. When designing your tri-fold or brochure, include all the services that you
provide, and add a nice description of your specialties, but never put your price! Price
always goes in an engagement letter! Don't make your literature too overwhelming or
full of unnecessary details and explanations. Small businesses like simple translation.
Write something that will give them an overall idea of who you are and what you
provide. You can include a small bio on the back page if you feel comfortable with that, but make sure you include a Mission Statement. What is your mission with your
clients?
My mission is: To create a solution for the small business owner's accounting
needs by implementing internal controls For fraud prevention as well as financial
growth.
Ask yourself what your goal and intention is, then apply it to a nice Mission
Statement. It will give you a bit more worth as well as a goal to strive for.
Flyers are a good way to offer a discount or special for your services, to get your foot
in the door. Make sure your flyer isn't too busy, and that it gives the potential client a
reason why they should call you. Most people call on a solicitation when there is
something in it for them. You could offer 25% off a QuickBooks® install and setup,
$20 off Tax Preparation services, or one free hour of bookkeeping services. You need
to use your own judgment on what you feel is worth it. If you gave them 25% off a
QuickBooks®1 install, the probability of you having them as a monthly client is a lot
greater than just a one-time shot. They will end up calling you every time they have a
QuickBooks® problem, which is billable time for you. It needs to benefit you too. and
once you start getting more clients than you can handle, you won't need to offer
discounts to get in the door.
well as to mail out to a potential client who calls you and asks for some literature
about you and your service. Even Kinko's can help you design a nice-looking tri-fold
relatively inexpensively. There is a company in New York called Vista Print. They are an online service that not only prints tri-folds. but also business cards, letterhead and just about everything. They have templates that you can choose from, just adding
your text describing your business and services. They offer templates for tri-folds.
brochures, business cards, letterhead and even postcards. Their web address is
www.vistaprint.com.
You can print business cards from your own personal computer and printer, but I will
be quite honest with you - it docs look a bit low-budget. You want to make a good
first impression, and even with a business card, it does say a lot about you. If you
really weigh the cost of printing your own business cards versus having a print shop
do it for you. you won't be saving much money. Hie paper to print the cards is
already costing at least $19 because they are perforated, then the ink to print the
cards, and what about the software? That is only for 250 business cards, but you
probably ran out of ink before you used all of the paper. You can do it in Microsoft
Word, but who needs another job just to try and make the printer line up with the
box! Save yourself the aggravation by finding someone to print business cards for
you. Kinko's will do business cards as well, or go online to Vistaprint and see if you
like a design from their templates. They even have separate designs for accountants
and bookkeepers!
The best possible package you could give to your networking group would be a nicelooking
folder that matches a color in your business card. When you start making
more money, you can order pre-printed embossed folders with your company name
and contact information. But for now. a nice-colored folder that can hold a business
card, tri-fold and introduction letter to whomever you are delivering the package will
do. When designing your tri-fold or brochure, include all the services that you
provide, and add a nice description of your specialties, but never put your price! Price
always goes in an engagement letter! Don't make your literature too overwhelming or
full of unnecessary details and explanations. Small businesses like simple translation.
Write something that will give them an overall idea of who you are and what you
provide. You can include a small bio on the back page if you feel comfortable with that, but make sure you include a Mission Statement. What is your mission with your
clients?
My mission is: To create a solution for the small business owner's accounting
needs by implementing internal controls For fraud prevention as well as financial
growth.
Ask yourself what your goal and intention is, then apply it to a nice Mission
Statement. It will give you a bit more worth as well as a goal to strive for.
Flyers are a good way to offer a discount or special for your services, to get your foot
in the door. Make sure your flyer isn't too busy, and that it gives the potential client a
reason why they should call you. Most people call on a solicitation when there is
something in it for them. You could offer 25% off a QuickBooks® install and setup,
$20 off Tax Preparation services, or one free hour of bookkeeping services. You need
to use your own judgment on what you feel is worth it. If you gave them 25% off a
QuickBooks®1 install, the probability of you having them as a monthly client is a lot
greater than just a one-time shot. They will end up calling you every time they have a
QuickBooks® problem, which is billable time for you. It needs to benefit you too. and
once you start getting more clients than you can handle, you won't need to offer
discounts to get in the door.
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